All our Awareness Campaigns encourage and enable exploring the ‘inner self so that each of us becomes the change we want to see on issues close to our hearts. Children, environment, women, disability or be it any other critical social concern… the programme is rooted in the belief that as human beings we have a corner within which is compassionate and passionate about that one cause which moves us to action. Sometimes it has taken just a nudge to arouse that spirit.
At other times, we have taken recourse to multiple activities to awaken it. Most importantly, the programme seeks to create change-makers who can contribute time, intellect, money, or, simply, a gesture of compassion. It has aspired to build understanding through observation and reflection. Over the years, this process has given us a vibrant volunteer base. This would have been impossible without our programmes that disseminate and, we believe, motivate people. The focus of the programme, through which we reach out to thousands of people, is awareness-generation activities that cover a range of issues.